Design Week | Opinion | 19 April 2007
As a business development consultant working with creative groups, I attended a recent ‘win without pitching’ lecture – by Blair Enns – with an open mind.
Enns’ talk was engaging, his theories prompted some challenging questions from reputable groups in the audience, and I left wondering how I can take something from this lecture for the benefit of groups I work with. So, was I actually convinced by all this theory, or left still searching for answers to the free-pitch conundrum? More